A multi-stage process, optimised continuously.
1. Platform setup
Google Ads, Google Analytics and Google Tag Manager, configured from the ground up, or audited and corrected where they already exist, so everything is measuring cleanly before a penny is spent.
2. Conversion tracking
We track what actually matters. Submitted lead forms, email clicks, phone clicks, social link clicks and on-site purchases where available. No blind spots on what's turning into an enquiry.
3. Audience building & retargeting
Analytics lets us build audiences from everyone who's engaged with your site, so visitors who didn't convert the first time can be brought back.
4. CRM integration
Every lead lands in your CRM, attributed to the campaign that won it. Closed deals are fed back into Google Ads, giving the platform's machine learning real revenue data to optimise with, not just form fills.
5. Competitor & keyword research
We map what your competitors are bidding on and research every keyword for cost-per-click, monthly search volume and competition, so budget goes where it should.
6. Campaign build
Chosen keywords are grouped into tightly themed campaigns and ad groups, structured for relevance and control.
7. Management & optimisation
Once live, campaigns, ad groups, keywords and ad copy are monitored and refined, added, cut or adjusted on the data. One goal: more enquiries, for the lowest possible cost.
Let's talk.
We don't just hand you clicks. We hand you tracked, attributed enquiries in your pipeline, and keep driving the cost of each one down.