Cookie Policy
Introduction
This Cookie Policy explains how S4W ("we", "us", or "our") uses cookies and similar technologies to recognize you when you visit our website and use our AI Tools Platform ("Services"). It explains what these technologies are and why we use them, as well as your rights to control our use of them.
This policy was last updated on 14 March 2025.
What Are Cookies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information.
Cookies set by the website owner (in this case, S4W) are called "first-party cookies". Cookies set by parties other than the website owner are called "third-party cookies". Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.
Why Do We Use Cookies?
We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Services to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Services. Third parties serve cookies through our Services for advertising, analytics, and other purposes.
Types of Cookies We Use
The specific types of first and third-party cookies served through our Services and the purposes they perform are described below:
Essential Cookies
These cookies are strictly necessary to provide you with services available through our Services and to use some of its features, such as access to secure areas. Because these cookies are strictly necessary to deliver the Services, you cannot refuse them without impacting how our Services function.
- Authentication Cookies: These cookies help us identify you when you log in to our Services so we can provide you with your personalized experience.
- Security Cookies: These cookies help us detect security risks and protect our Services from unauthorized users.
- Load Balancing Cookies: These cookies help distribute the workload across multiple computers, ensuring our Services remain available and responsive.
Functionality Cookies
These cookies allow our Services to remember choices you make when you use our Services. The purpose of these cookies is to provide you with a more personal experience and to avoid you having to re-enter your preferences every time you visit our Services.
- Preference Cookies: These cookies remember your preferences, such as language settings, display preferences, and which features you use most often.
- Session State Cookies: These cookies maintain the state of your application, such as which step you're on in a multi-step process.
Analytics and Performance Cookies
These cookies help us understand how visitors interact with our Services by collecting and reporting information anonymously. They help us improve the way our Services work, for example, by ensuring that users are finding what they are looking for easily.
- Google Analytics: We use Google Analytics to help us understand how our users engage with our Services. These cookies collect information about your interaction with our Services, including the pages you visit and links you click.
- Performance Monitoring: These cookies help us monitor and improve the performance of our Services by collecting data on page load times, server response times, and error rates.
Marketing and Advertising Cookies
These cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third-party advertisers.
- Targeting Cookies: These cookies record your visit to our Services, the pages you have visited, and the links you have followed to recognize you when you visit other websites.
- Social Media Cookies: These cookies enable you to share pages and content that you find interesting on our Services through third-party social networking and other websites.
Specific Cookies We Use
Below is a detailed list of the cookies we use on our Services:
Cookie Name | Provider | Purpose | Expiry |
---|---|---|---|
cookieConsent | s4w.com | Stores your cookie consent preferences | 1 year |
_ga | Google Analytics | Used to distinguish users for analytics purposes | 2 years |
_gid | Google Analytics | Used to distinguish users for analytics (24h timeframe) | 24 hours |
_fbp | Used by Facebook to deliver advertisements | 3 months |
How to Control Cookies
You have the right to decide whether to accept or reject cookies. When you first visit our Services, we present you with a cookie consent notice that allows you to choose which types of cookies you accept or reject.
You can also control cookies through your browser settings. Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit www.aboutcookies.org or www.allaboutcookies.org.
Find out how to manage cookies on popular browsers:
Please note that if you choose to reject certain cookies, you may not be able to use all the features of our Services.
Do Not Track
Some browsers have a "Do Not Track" feature that signals to websites that you visit that you do not want to have your online activity tracked. Since there is currently no accepted standard on how to respond to these signals, our Services do not currently respond to such signals.
Changes to this Cookie Policy
We may update this Cookie Policy from time to time to reflect changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore revisit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.
The date at the top of this Cookie Policy indicates when it was last updated.
Contact Us
If you have any questions about our use of cookies or this Cookie Policy, please contact us:
- By email: hello@s4w.com
- By visiting the contact section on our website
Further Information
For more information about how we protect your data, please see our Privacy Policy.